Experience
Loblaw Digital
Senior Designer / October 2021 - Present
Part of a cross-functional agile marketing pod working closely with team members from marketing, data analytics, digital messaging and copywriting. Responsible for overseeing art direction, design strategy and project management of multiple nationwide campaigns. Partnered with product design to create a design system for PC Express.
Intermediate Designer / July 2020 - October 2021
Created Figma UI library for digital design components. Overhauled email templates to make them accessible and easy to customise. Launched a successful Instagram page. reated Figma UI library for digital design components. Overhauled email templates to make them accessible and easy to customise. Launched a successful Instagram page.
Graphic Designer / July 2020 - October 2021
Part of the design team that was integral in launch of PC Express. Responsible for large scale print projects, eCommerce landing pages, and social campaigns.
About
Part of a cross-functional agile marketing pod working closely with team members from marketing, data analytics, digital messaging and copywriting. Responsible for overseeing art direction, design strategy and project management of multiple nationwide campaigns. Partnered with product design to create a design system for PC Express.
Loblaw Digital
Senior Designer / October 2021 - Present
Part of a cross-functional agile marketing pod working closely with team members from marketing, data analytics, digital messaging and copywriting. Responsible for overseeing art direction, design strategy and project management of multiple nationwide campaigns. Partnered with product design to create a design system for PC Express.
Intermediate Designer / July 2020 - October 2021
Created Figma UI library for digital design components. Overhauled email templates to make them accessible and easy to customise. Launched a successful Instagram page. reated Figma UI library for digital design components. Overhauled email templates to make them accessible and easy to customise. Launched a successful Instagram page.
Graphic Designer / July 2020 - October 2021
Part of the design team that was integral in launch of PC Express. Responsible for large scale print projects, eCommerce landing pages, and social campaigns.